Most small business websites in the UK cost somewhere between a few hundred pounds a year, if you build one yourself on a website builder, and £15,000 or more for a custom site from a studio. Ours cost £6,000, £10,000 or from £15,000, plus VAT, and hosting starts at £10 a month.
That is a wide range, so this guide breaks down where the money goes, what we charge, and what you will pay after launch. We publish our prices because cost is the first thing most people want to know, and it is fair to answer that before anyone books a call.
The three ways to get a website
Broadly, you have three options. They suit different businesses, and the cheapest one is the right choice for some.
Build it yourself. A website builder such as Squarespace, Wix or Framer gives you templates and hosting for a monthly fee. Squarespace’s UK plans currently run from £12 to £89 a month on annual billing. The real cost is your time, and the result depends on how comfortable you are with writing, design and structure.
Hire a freelancer. Prices vary a lot depending on experience and how much of the work they take on. A good freelancer can be great value. Check whether writing, images, search setup and support are included, because they often aren’t.
Work with a studio or agency. You pay for a team that covers strategy, writing, design, build and search together. It costs more up front, and it should come with a process that makes the site do a job, not just look tidy.
If you are just starting out and need a presence while you find your feet, a builder is a sensible place to begin. Once enquiries matter to the business, the site has to work harder, and that is where a studio earns its fee.
What our websites cost
We build three sizes of website. All prices are one-off and exclude VAT.
Essential, £6,000. Up to 8 pages. Mobile-first, fast and accessible, with your Google Business Profile and Apple Business Connect set up, two guided review sessions and 30 days of support after launch.
Complete, £10,000. Up to 15 pages. It adds a brand identity (logo, colour and typography), copywriting for your key pages, CRM integration and three review sessions. This is our most popular option.
Custom, from £15,000. No page limit, a full brand system, advanced enquiry journey design and priority turnaround throughout. For larger or multi-office businesses, or a full rebrand.
Every site is structured for Google and for AI tools like ChatGPT, and built to load quickly on a phone. Most go live in two to three weeks. You can see everything that’s included on our pricing page or read more about how we design and build websites.
What changes the price
These are the things that move a quote the most:
Number of pages. Each service, location or treatment that deserves its own page adds design, writing and build time.
Whether you need a brand. If you have no logo, or the one you have doesn’t hold up, the brand work comes first.
Who writes the words. Writing is often the slowest part of a website project. If we write it, the site launches sooner. If you write it, the price is lower but the timeline depends on you.
Connections to other tools. Booking systems, CRMs and payment tools take time to set up and test properly.
Moving old content. Bringing blog posts, case studies or product lists across from an old site adds work, even when it looks like copy and paste.
What you’ll pay after launch
A website has running costs, and they are worth knowing before you commit. Every site needs a domain name, renewed each year, and hosting. On top of that, you choose how much help you want.
Hosting only, £10 to £30 a month. For clients who look after their own content. This is the platform’s own fee.
Essential Care, £150 a month. Hosting, security, backups and uptime monitoring, plus up to 30 minutes of changes a month.
Active Maintenance, £350 a month. The same cover, with up to 2 hours of changes a month, made within 3 working days, and a monthly report.
Priority Managed, £650 a month. Up to 4 hours of changes a month in a priority queue, a monthly report and a quarterly check-in call.
Anything outside a plan is £150 an hour, billed in 30-minute increments with a one-hour minimum.
If you’d rather run the site yourself, you can. After launch it’s your choice: we transfer the site to you and you add us as a collaborator, or we keep hold of it and look after it for you.
How and when you pay
For a website build we take 50% up front to book the work in, and the other 50% when you sign the site off, before it goes live.
Is a cheap website a false economy?
Not always. A cheap site is fine if it’s only there to confirm you exist. It gets expensive when it’s meant to bring in work and doesn’t, because nobody can tell what you do, where you do it or how to get in touch. We wrote more about this in why a £500 dental website can cost you thousands.
A more useful question than “what’s the cheapest website?” is “what is one extra customer a month worth to us?” If a new client is worth a few thousand pounds, a site that brings in one or two more a month pays for itself quickly.
Questions to ask before you get a quote
Who writes the content, and is it included?
How many pages are included, and what does an extra page cost?
Is the site set up for Google and AI search, or is that extra?
Who owns the site and the domain once it’s live?
What will it cost each month after launch?
What support do I get after launch, and for how long?
Want a price for your website?
If you’d like to know which option suits your business, book a discovery call and we’ll talk it through. No hard sell, just a straight answer.