SEO & AI search optimisation
SEO for Google. AEO for ChatGPT. GEO for the AI answer engines.
We do all three. Traditional SEO plus Answer Engine Optimisation and Generative Engine Optimisation for how UK customers actually search in 2026.
Problem
What does a social media management agency actually do?
A social media management agency handles the day-to-day work of running a business's social presence. That includes content strategy and planning, content production (photography, video, graphics, copy), scheduling and posting, community management, performance reporting, and paid social where applicable. For UK small businesses, outsourcing social to an agency typically costs £800 to £3,000 per month depending on volume and platforms covered.
Included
What's included
Every engagement includes these as standard.
01
Traditional SEO to rank higher in Google's search results
02
Answer Engine Optimisation for Google AI Overviews and Bing Copilot
03
Generative Engine Optimisation to get recommended in ChatGPT and Perplexity
04
Ongoing tracking against real search visibility, not just rankings
Pricing
Know the number.
Fixed prices, agreed upfront. Full tiers on the pricing page.
Tier 1
Starter
/mo
£800/mo
~20 keyword and AI prompt terms tracked
Content published quarterly
Technical SEO audit quarterly
Most Popular
Tier 2
Growth
/mo
£1,600/mo
~50 keyword and AI prompt terms tracked
Content published monthly
Technical SEO reviewed monthly
Tier 3
Scale
/mo
£2,800/mo
~100 keyword and AI prompt terms tracked
Content published weekly
Technical SEO monthly, with priority turnaround
All prices exclude VAT.
FAQ
Frequently asked
If there's anything else you'd like to know, drop us a message.
What is AEO (Answer Engine Optimisation)?
AEO is the practice of structuring content to be extracted and cited by AI answer engines like Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity. It differs from traditional SEO in that it optimises for direct-answer extraction rather than for ranked list positions. Techniques include direct-answer formatting, FAQ schema, entity linking, and semantic content structuring.
What is GEO (Generative Engine Optimisation)?
GEO is the practice of making your brand more likely to be recommended in AI-generated responses from tools like ChatGPT, Perplexity, Claude, and Gemini. It combines traditional SEO signals (authority, citations, quality content) with new tactics like structured entity information, LLM training data considerations, and cross-platform consistency.
How much does SEO cost for a UK small business?
UK SEO retainers typically cost between £500 and £3,000 per month for small businesses. Unpick's SEO plans start at £800/month for Starter, rising to £1,600/month for Growth and £2,800/month for Scale.
Do you guarantee rankings?
No, and neither should any SEO agency. We guarantee real work every month, transparent reporting, and honest conversations about what's happening and why. Anyone guaranteeing #1 rankings is either misleading you or planning to use blackhat techniques that get you penalised.
Do you work with businesses across the UK?
Yes. We're based in London and the Cotswolds and work with businesses across the UK and internationally. Most projects run smoothly remotely, with focused workshops, clear communication and an efficient delivery process.
Next step
Ready to talk?
A 20-minute call. We'll tell you honestly whether we're the right fit.
Getting found where people actually look.
Unpick Digital is a UK design studio helping small businesses show up online. Web design, SEO, AI search optimisation, social media management, and paid ads. Based in London and the Cotswolds, working across the UK and internationally.
Contact
One useful email a fortnight
New articles and honest thoughts on getting your business seen online. No spam.
By subscribing you agree to receive occasional emails from Unpick Digital. Unsubscribe anytime.
© Unpick Digital 2026. All rights reserved.