SEO & AI search optimisation

SEO for Google. AEO for ChatGPT. GEO for the AI answer engines.

We do all three. Traditional SEO plus Answer Engine Optimisation and Generative Engine Optimisation for how UK customers actually search in 2026.

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Problem

What's the difference between SEO, AEO, and GEO?

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SEO (Search Engine Optimisation) is getting your site to rank in Google's traditional search results. AEO (Answer Engine Optimisation) is getting your content extracted and cited in Google's AI Overviews, Bing Copilot, and similar answer boxes. GEO (Generative Engine Optimisation) is getting your brand recommended in ChatGPT, Perplexity, Claude, and Gemini responses.

All three matter now. Traditional Google still drives around 65% of transactional searches. But 30% of UK searches now return an AI Overview, ChatGPT handled 1.8 billion UK queries last year, and 54% of UK adults now use AI tools weekly. Small businesses that only invest in traditional SEO are leaving significant visibility on the table.

Included

What's included

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Traditional SEO to rank higher in Google’s search results

Answer Engine Optimisation for Google AI Overviews and Bing Copilot

Generative Engine Optimisation to get recommended in ChatGPT and Perplexity

Ongoing tracking against real search visibility, not just rankings

Pricing

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Pricing for this service is being finalised. Get in touch and we’ll talk you through it.

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FAQ

Frequently asked

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What is AEO (Answer Engine Optimisation)?

AEO is the practice of structuring content to be extracted and cited by AI answer engines like Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity, optimising for direct-answer extraction rather than ranked list positions.

What is GEO (Generative Engine Optimisation)?

GEO is the practice of making your brand more likely to be recommended in AI-generated responses from tools like ChatGPT, Perplexity, Claude, and Gemini.

How much does SEO cost for a UK small business?

UK SEO retainers typically cost between £500 and £3,000 per month for small businesses. Unpick's SEO retainers start at £1,200 per month.

Do you guarantee rankings?

No, and neither should any SEO agency. We guarantee real work every month, transparent reporting, and honest conversations about what's happening and why.

Ready to talk about SEO & AI Search Optimisation?

Book a discovery call

SEO for Google. AEO for ChatGPT. GEO for the AI answer engines.

What's the difference between SEO, AEO, and GEO?

What's included

Pricing

Frequently asked

What is AEO (Answer Engine Optimisation)?

What is GEO (Generative Engine Optimisation)?

How much does SEO cost for a UK small business?

Do you guarantee rankings?

Ready to talk about SEO & AI Search Optimisation?

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