Ad creation & management
Meta and Google ads that get watched, and get clicked.
Creative-led paid ads for UK small businesses. Refreshed monthly, tracked to business outcomes, run by us.
Problem
What does a social media management agency actually do?
A social media management agency handles the day-to-day work of running a business's social presence. That includes content strategy and planning, content production (photography, video, graphics, copy), scheduling and posting, community management, performance reporting, and paid social where applicable. For UK small businesses, outsourcing social to an agency typically costs £800 to £3,000 per month depending on volume and platforms covered.
Included
What's included
Every engagement includes these as standard.
01
Creative-led ad production for Meta and Google campaigns
02
Targeting and campaign setup built around Advantage+ and Performance Max
03
Monthly creative refreshes to stop performance fatigue
04
Tracking tied to real business outcomes, not just clicks
Pricing
Know the number.
Fixed prices, agreed upfront. Full tiers on the pricing page.
Tier 1
Starter
/mo + ad spend
£700/mo
1 platform
4 creative variations a month
Monthly optimisation
Most Popular
Tier 2
Growth
/mo + ad spend
£1,200/mo
2 platforms
8 creative variations a month
Weekly optimisation
Tier 3
Scale
/mo + ad spend
£2,000/mo
3 platforms
12+ creative variations a month
Weekly optimisation with ongoing testing
All prices exclude VAT.
FAQ
Frequently asked
If there's anything else you'd like to know, drop us a message.
How much should a UK small business spend on paid ads?
Minimum meaningful spend is £750/month; most spending £1,500 to £3,000/month see the best return-to-effort ratio. Agency management fees are separate: £500 to £2,500/month on top.
What's the difference between Meta ads and Google ads for small businesses?
Meta ads are best for visual businesses, local awareness, and lower-consideration purchases. Google Search ads are best for high-intent buyers actively looking for a specific service. LinkedIn Ads works for B2B. Most SMEs benefit from combining Meta and Google Search rather than picking one.
Do you make the creative or just run the ads?
Both. Creative and campaign management are the same service at Unpick. Separating them is where most agencies fall over.
Do you work with businesses across the UK?
Yes. We're based in London and the Cotswolds and work with businesses across the UK and internationally. Most projects run smoothly remotely, with focused workshops, clear communication and an efficient delivery process.
Next step
Ready to talk?
A 20-minute call. We'll tell you honestly whether we're the right fit.
Ads that get watched, and get clicked.
Unpick Digital is a UK design studio helping small businesses show up online. Web design, SEO, AI search optimisation, social media management, and paid ads. Based in London and the Cotswolds, working across the UK and internationally.
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