Jonty Lewis Lifestyle
A 25-year Costa del Sol interior design studio rebuilt and repositioned — now named directly by ChatGPT for local searches and climbing fast in Google rankings.
SECTOR
Construction & Trades
LOCATION
Estepona, Costa del Sol, Spain
SERVICES
Web Design, SEO & AEO, Motion & Video
RESULT
Named directly by ChatGPT for 'interior designer Marbella' within a month of launch
16
Average ranking position
Down from position 34 before the rebuild
<1 month
First AI citation
Named directly by ChatGPT for 'interior designer Marbella'
2
Business profiles launched
Google Business Profile and Apple Business Connect, set up from scratch
Jonty is simply the best interior designer in Southern Spain. From day one his professionalism, warmth and design knowledge stood out. He took the time to understand exactly what I was looking for and transformed my ideas into a home that perfectly reflects my style. Every detail thoughtfully considered, communication excellent throughout. Impeccable taste, genuine care. Quite simply, the best.
Nadia Moosah, Marbella
The situation
Jonty Lewis Interior Design has been designing and building homes across the Costa del Sol for 25 years, from bespoke frontline golf villas in Marbella's Las Brisas to full renovations across the coast, with a real showroom, workroom and warehouse behind the work. None of that came through on the old website. Built on a basic template, the site's project gallery repeated the same caption under more than a dozen images, with no real project storytelling and no way for a prospective client to actually see the range and quality of the work.
The brief
Reposition Jonty and his design partner Xavier as a genuine design-and-build studio, not just an interior designer.
Google + AI
Two engines, one site
What we did
We rebuilt the site from scratch: real named projects each with their own page, and messaging built around the actual differentiator, one team doing the design and the build. Rather than commissioning new photography, we took Jonty's existing still images and brought them to life with motion and animation. Alongside the rebuild, we set up Jonty's Google Business Profile and Apple Business Connect from scratch, and put a keyword and AEO strategy in place.
Results
Within a month of launch, ChatGPT is naming and recommending Jonty Lewis Interior Design directly for searches like 'interior designer Marbella', correctly citing the 25 years of experience, the service range, and the Guadalmina Alta showroom.
Average keyword ranking position has already climbed from 34 to 16 in the first few weeks since launch, with the keyword strategy in place to keep that moving.
Genuine proof the AEO groundwork is working, not just a lucky mention — the AI has correctly absorbed the real facts about the business, not just noticed it exists.
Real project photography
Every image here is genuine work, shot on-site. Nothing stock, nothing borrowed.
Built by the people who wrote this
Same team, start to finish. No handoffs, no ghostwriting.
The same SEO & AEO system we run ourselves
Not agency theory — the exact approach behind Unpick’s own visibility.
Numbers you can check yourself
Every stat above is traceable, not rounded up for a case study.
The detail
34 → 16
Average keyword ranking position
<1 month
Time to first ChatGPT citation
Named directly by ChatGPT for 'interior designer Marbella' within a month of launch
Average keyword ranking climbed from position 34 to position 16 within a few weeks
Google Business Profile set up and fully optimised
Apple Business Connect profile set up and verified
Keyword strategy in place to keep climbing rankings post-launch