nGAGE
A one-page AI-built site replaced with a brand and website that explain the value straight away.
Sector
Health & Dental
Location
UK and APAC
Services
Brand Strategy, Web Design, Copywriting
1 year
Old when we started
A young startup in a crowded dental software market
UK + APAC
One brand, two regions
Messaging and visuals aligned across both markets
01
The challenge
nGAGE helps dental practices bring back the patients they already have, and the business was only a year old when we started. The product was strong but the website wasn’t doing it any favours. It was a single page put together with AI, with no real content for search, nothing to build trust, and no clear answer to the first question every practice owner asks: what can you actually do for me?
02
Our approach
Give nGAGE a brand and website that make the value obvious in seconds, work in both the UK and APAC, and can grow with the business as it moves beyond dental.
We redesigned the site from the ground up and put a clear strategy behind the copy, imagery and positioning, so each page answers a practice owner’s questions in the order they ask them. We aligned the brand across the UK and APAC so it reads the same in both markets. We also built it with the next few years in mind. nGAGE started as a dental product and is now moving into other verticals, so the site is made from reusable sections and patterns that new markets can borrow instead of starting from scratch.
03
The outcome
We launched the new brand and website direction at a dental show. The messaging is clear and people understand what nGAGE does, and why it matters to them, almost as soon as they see it.
Because the site was planned around where the brand is heading, moving into new verticals means extending what’s already there rather than rebuilding it.
The work
